Archive | Web Presence

Just ’cause you’ve got a camera…

Everyone has a digital camera now. So, technically, everyone can take their own photos of their Inn, right? Should you take your own photos? Unless you are a professional interior photographer, no, you shouldn’t. Investing in professional Inn photography is one of the best business decisions Innkeepers can make for two major reasons. The first […]

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Websites – First Impressions & Comprehensive Objectives

Favorable, unfavorable? Positive, negative? Benchmarking, impressions, bounce rates, and conversions. This list can go on and on and are all examples of feelings, actions and reactions that a viewer of a website can have in the matter of seconds. What message does your website give and what actions are you taking to maximize its effectiveness? […]

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