Consulting Services


We offer consulting services personalized for your needs.  Popular topics are:

  • Enhancing the Guest Experience
  • Prospective Guests are Calling – are you and your staff cinching the sale?  If not, you may enjoy bringing Jim in for a half day onsite workshop!
  • Improving online reviews – what does the public say about you and how to increase numbers.
  • Does your web site reflect your Inn, your service, your WOW?
  • Marketing ideas, creating a new plan.

InnConcierge Consulting Affiliate Jim Miller’s services include reviewing your business from the prospective guest’s point of view. Jim conducts a review of your marketing efforts, your web site and whether you are successful in conveying what is special about your property. He reviews guest services from answering the phone to your follow up with guests.  What is your WOW?

InnConcierge has been conducting the evaluations for’s Diamond Collection since the program’s inception in 2009.   Jim has conducted several hundred of these evaluations, and in each he brings forth his hospitality knowledge, insights and recommendations in a very direct and honest way, to the delight of the Inn owners.  Innkeepers and managers value his ability to make subtle changes in operations and in marketing strategies that lead to an increase in sales and occupancy.  Jim has more than 25 years of nationwide hospitality consulting experience with Inns, Bed and Breakfasts and larger hospitality properties.   

Reservations Training – The Lost ART of Selling:  in many consultations or evaluation reviews, it is this category of evaluating how the Inn operator handles the general incoming telephone inquiry, relative to our specific, simple but effective standards, that 9 out of 10 Inns fall short.  Jim’s 3-4-hour session covers a 6 step model – applicable to Inns of all sizes and style; the format allows for test calls in advance, is very interactive and leaves an ROI for this LOST Art of Selling seminar.

Evaluation / Consultation:  with over 250 Inn Evaluations conducted by himself – ON and OFF site – almost all advise that the CONSULTATION and the specific feedback is worth every penny of the fee; one such trip resulted in a fail and the operator was inclined to advise “it’s the best test I have ever failed, thanks to Jim’s appraisal and easy to implement changes and recommendations.”  The approach covers specific standards from Interior / Exterior appearance – Food and Beverage  – Telephone handling – and Sales and Marketing among others.  All visits allow for an arrival at check-in – complete tour and Q&A – enjoy the overnight experience – breakfast and recap in the morning and a written recap of all findings.

Speaking Engagements:  Jim is available for speaking engagements for hospitality conventions, and association meetings and conferences.  He motivates people to broaden their thinking in regard to marketing and to reach for a higher level of guest service.